In November 2016, the company changed its policy and removed the option to leave a gratuity in exchange for a service fee that would be used to pay workers instead. In October 2016, it announced the expansion of coverage areas in Orange County, California, and Minneapolis. In September 2016, the company announced an expansion to its zone on the north side of Chicago. It introduced a new policy around June allowing some shoppers to choose to be part-time employees, starting with Chicago and Boston and extending its offer to shoppers in Atlanta, Miami, and Washington, D.C. By April 2015, the firm had about 200 employees. Within a year, Instacart began offering an annual membership service called Instacart Express along with allowing alcohol to be deliver with groceries in areas where alcohol delivery was legal. Instacart originally launched in San Francisco. He tried building an ad network for social gaming companies, and developing a social network specifically for lawyers, among other start-ups. Before founding Instacart, Apoorva had tried to start at least 20 other services. He left Amazon in 2010 to attempt to start his own business. Apoorva previously worked at BlackBerry, Qualcomm, and then Amazon as a supply chain engineer, where he developed fulfillment systems to move packages from Amazon's warehouses to customers' homes. In 2013, Mehta was included on the Forbes 30 Under 30 list. He was a participant in Y Combinator's Summer 2012 batch, which eventually led to the creation of Instacart. He studied engineering at the University of Waterloo and graduated in 2008. Apoorva was born in India and moved with his family to Canada in 2000. Instacart was founded in 2012 by entrepreneur Apoorva Mehta, a former employee. The Instacart logo is a simplified carrot.
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